SEO Audit Cost: How Much Does Website Audit Cost?

Search Engine Optimization Audit can surely help you get meaningful insights into your website, but how much does a website SEO audit cost? Get comprehensive details about SEO audit pricing by delving into the blog below. Get started now!

For starters, we must directly question your answer “How much does an SEO audit cost?”. Well, SEO audit pricing can cost anywhere between $600-$15,000. However, what influences the exact cost of SEO audit between this price range is still a question that needs to be answered.

1. Facebook advertising is a great way to connect with potential patients.
2. Dentists can target their ads to specific demographics, including age, gender, and location.
3. Facebook ads can be customized to include images, videos, and text.
4. Ads can be directed to people who have already expressed an interest in dental care or services.
5. Facebook advertising is an affordable and effective way to reach new patients.
6. Facebook advertising can be a great way to reach potential patients for dentists.
7. Facebook allows you to target your ads to very specific demographics, making it a great way to reach your target audience.
8. You can also use Facebook advertising to create custom audiences based on past website visitors or people who have interacted with your business in some other way.
9.  Facebook advertising is also very affordable and can be customized to fit any budget.

What Is An SEO Audit?

SEO Audit assesses the website on a predefined set of factors to understand the potential glitches in its technicality, usability, and overall impact. The SEO audit is divided into five key sections that include technical/on-page SEO audit, link/off-page SEO audit, competitor audit, social audit, and content audit.

But, before we get into the depths of SEO audit pricing, let’s find out why you should pursue one.

What Does an SEO Audit Include?

Here’s a breakdown of what an SEO audit typically includes:

1. Technical SEO Audit

• Crawlability and Indexability: Ensures search engines can easily crawl and index the site.
• Site Speed: Assesses load times and overall performance.
• Mobile-Friendliness: Checks if the site is optimized for mobile devices.
• SSL and HTTPS: Ensures the site is secure.
• Sitemap and Robots.txt: Reviews these files to ensure they’re correctly configured.

How Much Does Technical SEO Audit Cost?

The cost of a technical SEO audit can vary widely based on several factors, including the size and complexity of the website, the depth of the audit, and the expertise of the SEO agency or consultant performing the audit. Here are some general price ranges you might encounter:

1. Basic Audits: For smaller websites or basic audits, prices typically range from $300 to $1,000. These audits cover essential elements such as site speed, mobile usability, and basic on-page SEO factors.
2. Standard Audits: For medium-sized websites with more complex needs, prices usually range from $1,000 to $3,000. These audits delve deeper into technical aspects, including crawlability, indexing issues, site architecture, and more detailed on-page factors.
3. Comprehensive Audits: For large, complex websites, or businesses with significant online presence, comprehensive audits can range from $3,000 to $10,000 or more. These audits are thorough, covering all aspects of technical SEO, including detailed analysis of website architecture, advanced technical issues, content optimization, backlink profile, and more using technical SEO tools.
4. Enterprise-Level Audits: For very large websites, e-commerce sites, or enterprise-level businesses, the cost can exceed $10,000. These audits often involve continuous monitoring and optimization, custom solutions, and ongoing consulting.

It’s important to note that prices can also vary based on the geographic location of the service provider and their level of expertise and reputation. Some agencies may offer additional services, such as implementation of recommended changes, which can also affect the overall cost.

Would you like more details on what is typically included in these audits? Contact us!

2. On-Page SEO Audit

• Keyword Analysis: Examines keyword usage and density.
• Meta Tags: Check the quality and relevance of title tags, meta descriptions, and headers.
• Content Quality: Assesses the quality, relevance, and uniqueness of the content.
• Internal Linking: Evaluate the internal link structure for SEO best practices.
• URL Structure: Reviews URLs for readability and SEO friendliness.

How Much Does OnPage SEO Audit Cost?

The cost of an onsite SEO audit can vary based on the complexity and size of the website, the scope of the audit, and the expertise of the service provider. Here are some general price ranges:

1. Basic Audits: For smaller websites or simpler audits, the cost can range from $200 to $800. These audits usually focus on fundamental on-page SEO factors such as keyword usage, meta tags, content quality, and basic technical elements.
2. Standard Audits: For medium-sized websites or more detailed audits, prices typically range from $800 to $2,500. These audits cover a broader range of on-page SEO elements, including internal linking structure, content optimization, user experience, and more detailed technical aspects.
3. Comprehensive Audits: For larger or more complex websites, the cost can range from $2,500 to $5,000 or more. These audits are thorough and cover all aspects of on-page SEO, including in-depth content analysis, advanced technical issues, site architecture, user experience, and more.
4. Enterprise-Level Audits: For very large websites or enterprise-level businesses, the cost can exceed $5,000. These audits often include continuous monitoring, implementation of recommendations, and ongoing consulting.

The specific cost will depend on factors such as the depth of the analysis, the size and complexity of the site, and the expertise of the agency or consultant conducting the audit. It’s also worth noting that some agencies might offer bundled services, which can include both technical and on-page SEO audits, potentially affecting the overall price. Check some of the onpage SEO audit tools.

3. Off-Page SEO Audit

• Backlink Profile: Analyzes the quantity and quality of backlinks pointing to the site.
• Social Signals: Looks at social media presence and engagement.
• Brand Mentions: Reviews online mentions and their impact on SEO.

How Much Does Off-Page SEO/Backlink Audit Cost?

The cost of an off-page SEO or backlink audit can vary depending on the complexity of the website’s backlink profile, the depth of the audit, and the expertise of the provider. 

Here are some general price ranges you might encounter:

1. Basic Audits: For smaller websites with a relatively simple backlink profile, the cost can range from $200 to $800. These audits usually include a basic analysis of the website’s backlinks, identification of harmful or spammy links, and an overview of the site’s overall off-page SEO health.
2. Standard Audits: For medium-sized websites or more detailed analyses, prices typically range from $800 to $2,500. These audits cover a broader range of factors, such as detailed link analysis, competitor backlink comparison, identification of link-building opportunities, and recommendations for link removal or disavowal.
3. Comprehensive Audits: For larger or more complex websites, the cost can range from $2,500 to $5,000 or more. These audits provide an in-depth analysis of the entire backlink profile, including historical link data, advanced link metrics, identification of high-quality and low-quality links, detailed competitor analysis, and strategic recommendations for building a robust backlink profile.
4. Enterprise-Level Audits: For very large websites or enterprise-level businesses, the cost can exceed $5,000. These audits often include continuous monitoring of the backlink profile, ongoing link-building strategy consulting, detailed risk analysis, and comprehensive link management.

The specific cost will depend on the depth and scope of the audit, the size and complexity of the backlink profile, and the expertise and reputation of the agency or consultant conducting the audit. Some agencies may offer packages that include off-page SEO audits as part of a broader SEO strategy, which can also influence the overall cost.

4. User Experience (UX) Audit

• Navigation: Assesses ease of navigation and user journey.
• Design and Layout: Reviews the overall design and layout for user engagement.
• Interactive Elements: Checks for user engagement elements like forms and CTAs.

How Much Does a User Experience (UX) Audit Cost?

The cost of a user experience (UX) audit can vary based on several factors, including the complexity of the website or application, the scope of the audit, and the expertise of the UX consultant or agency.

Here are typical price ranges you might encounter:

1. Basic Audits: For smaller websites or basic audits, prices can range from $500 to $2,000. These audits typically focus on essential UX principles such as usability, navigation, accessibility, and overall user flow.
2. Standard Audits: For medium-sized websites or more detailed audits, prices generally range from $2,000 to $5,000. These audits delve deeper into UX issues, including detailed user journey mapping, interface design analysis, usability testing, accessibility compliance, and recommendations for improvement.
3. Comprehensive Audits: For larger or more complex websites or applications, the cost can range from $5,000 to $15,000 or more. These audits are thorough and may include extensive user testing, heatmaps, user behavior analysis, persona development, A/B testing, and detailed UX strategy recommendations.
4. Enterprise-Level Audits: For very large websites, e-commerce platforms, or enterprise-level applications, the cost can exceed $15,000. These audits often involve comprehensive UX research, stakeholder interviews, user feedback analysis, internationalization considerations, and ongoing UX consultancy.

Factors influencing the cost include the size and complexity of the project, the number of user personas involved, the need for usability testing and user research, and whether the audit includes actionable recommendations and implementation support.

It’s important to choose a UX consultant or agency with a strong portfolio and relevant experience in your industry to ensure the audit delivers actionable insights that improve user satisfaction and conversion rates.

5. Competitive Analysis

• Competitor Benchmarking: Compares your site’s SEO metrics with competitors.
• Market Gap Analysis: Identifies opportunities and gaps in the market.

How Much Does Competitive SEO Analysis Cost?

The cost of a competitive SEO analysis can vary depending on the depth of analysis required, the number of competitors being evaluated, and the scope of the insights provided. 

Here are some typical price ranges you might encounter:

1. Basic Competitive Analysis: For a basic analysis comparing your website against a few key competitors, prices can range from $500 to $2,000. This level typically includes a review of competitor keyword rankings, backlink profiles, content strategies, and basic SEO metrics.
2. Standard Competitive Analysis: For a more comprehensive analysis involving a deeper dive into multiple competitors and their SEO strategies, prices generally range from $2,000 to $5,000. This level may include detailed keyword research using keyword research tools, SERP (Search Engine Results Page) analysis, content gap analysis, backlink quality assessment, and strategic recommendations.
3. Comprehensive Competitive Analysis: For a thorough examination of several competitors across various aspects of SEO, prices can range from $5,000 to $10,000 or more. This level includes extensive research into competitor SEO tactics, advanced keyword and content analysis, in-depth backlink audits, technical SEO comparisons, and strategic insights tailored to your business goals.
4. Enterprise-Level Competitive Analysis: For large enterprises or highly competitive industries, the cost can exceed $10,000. This level may involve ongoing monitoring, competitor benchmarking, detailed market analysis, custom reports, and strategic consulting to maintain or improve your competitive edge in search engine rankings.

The specific cost will depend on factors such as the number of competitors analyzed, the complexity of the analysis, the breadth of the data collected, and the expertise of the SEO consultant or agency conducting the analysis. It’s crucial to choose a provider with a strong track record in competitive analysis and SEO strategy to ensure you receive actionable insights that can drive improvements in your SEO performance relative to competitors.

6. Local SEO (if applicable)

• Google My Business: Ensures the profile is complete and optimized.
• Local Citations: Reviews consistency of NAP (Name, Address, Phone) information across local directories.
• Customer Reviews: Analyzes review quantity and quality.

How Much Does Local SEO Audit Cost?

The cost of a local SEO audit can vary based on several factors, including the size of your business, the complexity of your website, the competitiveness of your local market, and the scope of the audit. Here are some typical price ranges you might encounter for local SEO audits:

1. Basic Audits: For smaller local businesses or basic audits, prices can range from $300 to $1,000. These audits typically cover essential local SEO factors such as local keyword research, Google My Business (GMB) optimization, NAP consistency (Name, Address, Phone number), local citations audit, and basic on-page SEO elements.
2. Standard Audits: For medium-sized businesses or more detailed local SEO audits, prices generally range from $1,000 to $3,000. These audits include a deeper analysis of local search visibility, competitor analysis in local search results, local link building opportunities, review management strategies, and more advanced GMB optimization.
3. Comprehensive Audits: For larger businesses, franchises, or businesses operating in competitive local markets, the cost can range from $3,000 to $10,000 or more. These audits involve comprehensive research into local SEO opportunities and challenges, detailed analysis of local search rankings, advanced citation audits, multi-location optimization strategies, and custom recommendations tailored to your business goals.
4. Enterprise-Level Audits: For enterprises with multiple locations or complex local SEO needs, the cost can exceed $10,000. These audits may include extensive local SEO strategy development, ongoing monitoring, custom reporting, and strategic consulting to ensure maximum local search visibility and customer acquisition.

It’s important to choose an SEO consultant or agency with experience in local SEO and a proven track record in helping businesses improve their local search rankings and visibility. The specific cost will depend on the depth of analysis required and the expertise of the provider.

7. Actionable Recommendations

• Prioritized List of Issues: Provides a list of issues ranked by their impact on SEO.
• Fixes and Improvements: Offers detailed steps and strategies to resolve identified issues.

Benefits of an SEO Audit for a Website

• Improved Search Rankings: Identifying and fixing SEO issues can lead to better search engine rankings.
• Enhanced User Experience: Optimizing for SEO often improves the overall user experience.
• Better ROI: More organic traffic can lead to higher conversions and better return on investment.
• Competitive Edge: Staying ahead of SEO trends and best practices keeps you competitive in the market.

Regular SEO audits are essential to maintain and improve your site’s visibility and performance in search engine results.

Conclusion

To make the most of a website SEO audit, ensure that you only hire an experienced SEO company encompassing skilled and experienced professionals. Remember, a website SEO audit is the foundation that will lead your website toward improvement. The outcomes of the SEO audit are directly linked to the overall impact on your website. 

Hence, you should be highly vigilant about the quality of the website audit. Remember, investing in the website audit at an early stage is better than fixing issues later on.