Google Ads Management Services

Google Ads is based on a pay-per-click (PPC) model. This simply means that marketers need to make a bid on a specific keyword to outperform other businesses and marketers focusing on the same keyword.

The bids made by you are called “optimum bids” which refer to the maximum amount you are ready to pay for an ad.

For instance, if you made an optimum bid of $5 and Google finds that your cost per click is $3, then you can get your ad placed! If Google finds that it’s more than $5, the ad won’t get placed.

A maximum daily budget can also be established for your advertisement. You’ll never spend more than a certain amount every day on that advertisement, which will help you determine the appropriate budget for your digital advertising campaign.

There are three bid options for marketers:

Google then picks the bid amount and combines it with an evaluation of your ad known as Quality Score. The score ranges between 1 and 10 with 10 being the highest. The better your score, the better rank it will get and the lesser money you spend on conversion.

Do note that your quality score and the bid amount define the Ad Rank which refers to the position your Google ad will come in the search results page (SERP).

When a visitor sees the advertisement and clicks on the same, the marketer or businessman pays a small charge which is why it is known as pay-per-click.

If you are looking to run your Google Ads, you need to be aware of each & every element of Google Ad Campaign which can help you get the best outcomes out of your ad campaign. Running Google Ads is not as easy as it seems. There goes a lot of time and effort on the backend like campaign setup, performance evaluation, different keyword combinations, and checking almost everything. Once managed successfully, all these elements work together to deliver desired outcomes.

Targeting is a critical element in all forms of digital marketing. If you don’t already have a well-developed buyer persona created, you should start there in order to comprehend the buying intent of your audience.

What desires does your ideal client have? How do they appear? Who lives there? What kind of income do they earn? What do they find interesting? Why are they upset? Consider all of these factors when choosing your ad targeting since you need to understand their mindset if you want them to click on your ad and buy anything.

Take a look at the following metrics that helps us decode Google ads targeting.

After sharpening the targeting of your ad campaign, the next thing you should work on is strengthening your ad copy and design. This step may include different elements like:

Try them out against something different if any of these elements are detracting from the effectiveness of your advertisement. The most crucial lesson to learn is that you should only make one adjustment at a time. The only way to determine if that was the problem is to do it.

For instance, if you see that you’re receiving a lot of impressions but not many clicks, you may want to tweak the title since it isn’t compelling enough to attract people to click. If you discover that you’re receiving plenty of clicks but few conversions, your offer might not be pertinent enough.

This is where dynamic ads emerge as the most sought-after option among advertisers as they fetch content straight from your website to heighten the relevancy of your ad headline and description. This tends to lessen the hassle associated with preparing the ad copy and it is recommended to once try this mode of creating a custom ad.

The next thing to do is to churn out negative keywords that refer to keywords that you don’t want to show your ad for. There could be numerous reasons behind this approach but among them, the major one is that you allow Google to take decisions on your behalf. If yes, you can choose to go with negative keywords that include competitors, brands, and other terms that are not likely to result in a conversion.

To incorporate such keywords, visit the Google ads campaign manager, choose keywords, negatives, and choose the keywords that you want to include in your ad group.

Though most Google ad campaigns revolve around the SERPs, one shouldn’t forget to optimize the landing page. In many cases, advertisers get impressions and clicks on their ads but they don’t convert. One major issue behind this is an unoptimized landing page. It is important to consider this aspect of Google ad management as if Google finds it, it would lower your ad’s position due to decrease ad relevance.

When it comes to optimizing the landing page, all underlying elements need to be considered such as the ad headline, page structure, the position of buttons, CTA, and calls to action. To do this, one proven way is to do A/B testing.

Here are some elements We consider to build a strong landing page

When it comes to improving your landing pages, can take a lot of effort and resources. You normally require a graphic designer, a developer, other IT resources, and a hosting environment to do the work properly. Given the abundance of possible bottlenecks, a lot of AdWords advertisers wind up sending PPC traffic to their home page, which is a big no-no for conversion rate optimization.

If you discover that your ad doesn’t have sufficient CTA buttons on the landing page, prepare a duplicate page and include a few more CTAs to check the results. The best way to do this is to use a landing page building and optimization tool like covert.com or Unbounce. For A/B testing, convert is awesome as it provides useful tips on how to enhance the performance of your landing page.

In regard to bidding in Google ads, there are two options to proceed with – manual and automated bidding.

Automated bidding can be defined as a bidding strategy for Google Ads which is meant to optimize results given the underlying campaign objectives. In this type of bidding, Google itself decides the bid amount given the probability of the click or conversion on your ad. It is done by analyzing the user’s device, exact time, operating system, location, and demographics.

Google relies on portfolio bid methods for all of its automated bid strategies (a self-driven, goal-driven bid strategy that groups multiple campaigns, ad groups, and keywords). As a result, marketers are free to use their preferred approach with each of their campaigns, ad groups, and keywords. Some are accessible as common tactics (an ad strategy that can be used in single campaigns).

Last but not the least, try to avoid committing common Google ad mistakes that can hamper your ad’s performance. These mistakes are listed below:

Keyword match is not a foreign term. Things like a broad match, exact match, and phrase match are pretty common in Google ads management. If you choose the wrong keyword match, it would be difficult for your ad to target your audience.

If you’re looking for a Google ads management agency that can help you get the most out of your campaigns, contact RankON Technologies today.

The actual cost you choose to spend on Google ads depends on a lot of factors. In general, advertisers spend as little as 10000 INR or more than 2,00000 INR. The actual amount depends on your campaign objectives, demographics, search volume, and industrial sector.

The amount to spend on Google Ads to accomplish that objective is similarly important if the target to develop leads is significantly bigger than the present results.

Knowing how much it will cost you to acquire visitors is the next stage in evaluating the Google Ads budget required to achieve your objective. We’re basing our estimate of this cost for Google Ads (previously Google AdWords) on the cost per click for keywords that we can locate in the Google Ads Keyword Planner.

The average cost per click (CPC), according to a simple search using the Google Keyword Tool, is likely to be around $5 for pertinent searches. If you want to promote your business on Google Search Network, PPC is an affordable and viable option as advertisers may need to spend $1 – $2 per click.

So far, you are quite aware of the complexity and elements associated with Google ads management. Keeping them in mind, it is always a great idea to hire a Google ads campaign management company that can handle each & every aspect of your Google ads. But it is important to choose the best Google ads agency to get the best outcomes in terms of better audience reach, lesser campaign cost, smoother campaign process, and more.

So, here is how to choose the best Google ads campaign management company.

1. Determine your campaign objectives – One of the most crucial factors to take into account when choosing a digital ad agency is your main campaign objective. Some companies want more website visitors, while others want to expand their clientele, and yet others want more leads, sales, or brand recognition. Make sure the digital marketing agency you choose is aware of your needs in order for them to provide the greatest outcomes.

2. Define a budget – The next thing to consider is the amount you are willing to spend on your ad campaign. Staying clear on this would help you choose an ad agency that can make the best use of the same. The best part of Google ads management is that you can pause your campaign anytime and resume it basis the analysis done by the agency.

3. Choose an experienced company – In any industry, experience is irreplaceable. It takes practise to understand how a Google ad campaign’s algorithm works. A firm with experience in several advertising campaigns is more knowledgeable than a new company. They know what’s wrong and how to improve the ad for better outcomes.

4. Check their certification – You are investing your hard-earned money in PPC marketing because it is a paid form of advertising, thus it is critical to confirm that your PPC management business is accredited. Although the firm of your choosing may claim to have knowledge and skills, having Google Ads certification is an advantage. A certification shows commitment to PPC marketing because it requires a professional or expert to sit for the exam in order to be eligible.

You must define your conversion, set up the necessary tracking tag, and select an attribution model in order to monitor conversions in Google Ads. Of course, if it were that easy, there would be no need for a whole blog entry. Before we get into the detailed procedures for this, let’s define each of those phrases so you have a clear understanding of what this all implies for your Google Ads account.

Conversions are any significant actions that viewers of your advertisement do as a result of seeing it. Every firm will have a distinct definition of what constitutes a conversion. For instance, interactions on live chat, phone calls to your company, click to particular sites, viewings of videos, form submissions, and more might all be categorized as conversion activities.

Put simply, the first and foremost job of a Google ads manager is to look after each & every element of a Google ads campaign. However, the role may include a number of tasks that must be performed carefully in order to deliver better outcomes.

Let’s look at these tasks below:

Are you interested in learning more about our Google Ads management services? Our team of certified Google Ads specialists can help you create and manage your campaign, so you can focus on your business goals. We offer a free consultation to discuss your needs and objectives, and create a customized Google ads management plan to help you achieve them. Contact us today to learn more!