Shopify SEO Services
Shopify SEO Company That Knows Real SEO
Are you looking for a Shopify SEO Services Company in India? RankON Technologies offers the best quality SEO services for Shopify websites in India. Shopify is regarded as one of the most innovative and profitable eCommerce solutions which steps to alter the entire global marketplace.
Contact us for Shopify SEO Solutions. Request proposal now!
Why Shopify SEO?
Approximately, Shopify received over 218 million orders and generated over 46.46 million visitors in only the last six months.
Over time, Shopify has become the leading commerce platform that is structured for businesses of all sizes. Shopify covers everything that is sold online, on social media or in-store.
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How Does Shopify SEO Work?
Shopify is at your service whether you are a budding jewellery designer and want to sell your newly made designs, if you are a musician and want to sell your mixtape, or if you have an established business and you want to grow and expand it.
Here are some ideas of products and services that can be listed and sold on Shopify-
Why Do You Need Shopify SEO Services?
Shopify SEO services help you rank higher in search engines. The right Shopify SEO agency enables you to increase your rankings, thereby increasing the performance of the website by aiding you in creating content.
Every Shopify SEO company offers unique SEO services. The charges of such SEO Companies and the results they guarantee are also unique.
Shopify SEO can be used to enhance sales and gain customers. Even earnings and profits of online stores can be boosted by making the use of eCommerce marketing tools.
Since many users prefer to use mobile for shopping, therefore, Shopify stores for mobile users should be optimised so that users can be given a responsive online experience. There are search engines that get to know whether your website is mobile-friendly. The Shopify store should be optimised for mobile by a Shopify SEO company so that they may get a better ranking on search engines.
How Does Shopify SEO Work?
Though Shopify comes up with a variety of SEO-friendly features, much of it can be done to improve search engine optimization. It is a fact that keywords are extremely important in SEO, but improving your website’s ranking requires more than it.
The search engines have spiders whose work is to crawl and collect all kinds of information about your website and the pages that revolve around your site. These search engines gather things like page speed, title tags, social signals, internet linking, backlinks, and others.
There are a lot of factors to be considered for optimising a website such as on-page and off-page ranking factors. The former includes title tags, content, site speed, etc., whereas the latter is based on the links to your site from other sites.
Enlisted below are the ways by which you can master SEO for your Shopify store-
Optimise your Shopify Site Structure With Top Shopify SEO Experts
Organising content on your webpage is one of the most important factors to be considered for better Shopify SEO success.
The content should be so organised on your webpage so that the customers can easily find and locate the things they require to buy. They will spend some more time exploring your page, thereby improving the ranking on search engines.
Improve the User Experience
User Experience matters a lot when working towards improving ranking in search results.
The Site speed is an important consideration. When users can access the site simply and easily and everything moves quickly, the users remain at peace and they would likely spend some more time on your site.
The theme and colour of the site also affect the experience of the users. The design should be made so that the Shopify store looks good and all the devices start from smartphones to desktops.
Research the Right Keywords for Shopify SEO Services
SEO success largely depends on ecommerce keyword research. The question arises as to how to find the right keywords to increase traffic to your shop.
The answer to this question is simple. It includes making a list of five main topics on which the customers usually care and talk about, that are closely related to your product, such as hashtags, meta descriptions, titles, etc.
Build Links to Your Shopify Store
The backlinks are used to how well your site is considered by the general public. It is an off-page SEO strategy that focuses on the credibility and trustworthiness of the site.
Backlinks should be made from high-quality domains.
If you use any shortcut to increase backlinks quickly then it can harm your rankings later. Check our backlink building services.
Content Marketing for Better Shopify SEO
Why do people visit your site? The answer to this question is because of the content. You will have more profits and traffic on your site if the content provided by you will be original.
You can prepare a list of what customers usually enquire about or anything that you think that customers might want answers of.
The content is a way that enables the customers to know about your brand and its credibility. Know Ecommerce SEO in detail. Know more about ecommerce content marketing.
Our Shopify SEO Services in India Offer
Optimizing your Shopify store for search engines (SEO) is crucial for attracting organic traffic and improving your online visibility.
Here’s a step-by-step process to help you with Shopify SEO:
1. Keyword Research:
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- Identify relevant keywords and phrases that potential customers might use to search for products or services similar to what you offer. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to assist you in this process.
2. Optimize OnPage SEO:
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- Meta Titles and Descriptions:Â Write compelling and keyword-rich meta titles and descriptions for each page, including product pages, collections, and blog posts.
- URL Structure:Â Ensure your URLs are structured and include relevant keywords where applicable.
- Header Tags:Â Use H1, H2, and H3 header tags to organize your content and incorporate keywords naturally.
- Image Alt Text:Â Assign descriptive and keyword-rich alt text to images to improve accessibility and SEO.
- Content Optimization:Â Create high-quality, original, and informative content that includes relevant keywords. This could be product descriptions, blog posts, or other informational pages.
3. Optimize Product Pages:
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- Product Descriptions:Â Write unique and detailed product descriptions that highlight features, benefits, and keywords.
- Product Images:Â Optimize product images by compressing them for faster loading times and adding descriptive file names.
4. Create a Blog:
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- Start a blog and regularly publish informative and engaging content related to your industry or products. Incorporate relevant keywords naturally into your blog posts.
5. Optimize Site Speed:
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- Improve your website’s loading speed to enhance user experience, which is a factor considered by search engines for rankings. Use tools like Google PageSpeed Insights to identify areas for improvement.
6. Mobile Optimization:
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- Ensure your Shopify store is optimized for mobile devices, as a significant portion of internet users browse on mobile. Your site should be responsive and easy to navigate on smartphones and tablets.
7. User Experience (UX) Improvement:
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- Enhance the user experience by organizing your store’s navigation, making it easy for visitors to find what they’re looking for. A good user experience can indirectly improve SEO by reducing bounce rates and improving dwell time.
8. Backlink Building:
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- Obtain high-quality backlinks from authoritative websites within your industry. This can be achieved through guest posting, partnerships, and creating valuable content that others naturally link to.
9. Social Media Integration:
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- Integrate your Shopify store with social media platforms and actively engage with your audience. Social signals can indirectly impact your SEO rankings. Know about our social media marketing services.
10. Monitor and Analyze:
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- Utilize tools like Google Analytics and Shopify’s built-in analytics to monitor your website’s performance, track keyword rankings, and identify areas for improvement. Adjust your strategy based on the data you collect.
Why should You Hire Shopify SEO Company Instead of Generic SEO Company?
Whether to hire a Shopify SEO company or a generic SEO company depends on your specific needs, the nature of your business, and your budget. Here are some considerations to help you make an informed decision:
Hiring a Shopify SEO Company
1. Specialized Expertise
A Shopify SEO company specializes in optimizing Shopify stores, which means they have in-depth knowledge of the platform, its features, and the most effective SEO strategies tailored to Shopify’s structure and requirements.
2. Understanding of E-Commerce Needs
A Shopify-focused SEO company understands the unique SEO needs of e-commerce businesses, such as product optimization, category pages, shopping cart optimization, and other elements specific to online stores.
3. Experience with Shopify Clients
They likely have experience working with other Shopify clients and can showcase a track record of successful SEO strategies and outcomes for similar businesses.
4. Efficiency and Effectiveness
A Shopify SEO company may be more efficient in implementing SEO strategies on the Shopify platform, potentially leading to quicker results and a more effective optimization process.
5. Customized Approach
They can tailor their approach specifically to Shopify’s structure and ecosystem, ensuring that the SEO strategies align with the platform’s capabilities and limitations.
Hiring a Generic SEO Company
1. Versatility
A generic SEO company has expertise that extends across various platforms and types of websites. They can provide a broader range of services and potentially offer a more versatile approach to SEO.
2. Holistic SEO Strategies
A generic SEO company may offer a holistic approach to SEO, considering not only Shopify optimization but also other aspects like content marketing, link building, technical SEO, and more.
3. Cross-Platform Knowledge
They may have a broader understanding of different platforms, technologies, and trends, allowing them to bring varied insights and strategies to your Shopify store.
4. Integration with Other Marketing Efforts
If you have other marketing needs beyond Shopify, a generic SEO company may be better suited to integrate SEO strategies seamlessly with other marketing initiatives.
How to Choose The Best Shopify SEO Packages?
Choosing the best Shopify SEO package for your business requires careful consideration of your needs, budget, and the services offered by SEO providers.
Here’s a step-by-step guide to help you select the right package:
1. Identify Your SEO Goals:
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- Determine your specific SEO objectives. Are you looking to improve organic search rankings, increase website traffic, boost sales, or address technical SEO issues? Knowing your goals will help you select a package that aligns with your needs.
2. Budget Allocation:
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- Define your SEO budget. Consider how much you’re willing to invest in SEO services. Keep in mind that SEO is an ongoing effort, and budget accordingly for monthly or long-term commitments.
3. Compare Packages:
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- Research multiple SEO providers and compare their packages. Look for providers with a strong reputation and experience in working with Shopify stores.
4. Services Included:
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- Review the services included in each package. Common components of Shopify SEO packages may include:
- On-page optimization (meta tags, content optimization)
- Technical SEO (site speed improvements, mobile optimization, schema markup)
- Keyword research and optimization
- Link building and backlink analysis
- Content creation (blog posts, product descriptions)
- E-commerce-specific SEO (product page optimization, category page SEO)
- Regular reporting and analytics
- Review the services included in each package. Common components of Shopify SEO packages may include:
5. Customization:
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- Ensure the package can be customized to your unique needs. Avoid one-size-fits-all solutions, as your business may require specific strategies.
6. Transparency:
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- Seek transparency in pricing and deliverables. Make sure you understand what you’re paying for and how success will be measured. Ask for clear reports and metrics.
7. Client References and Case Studies:
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- Request client references or case studies from the SEO provider. This can give you insight into their past successes and their ability to deliver results.
8. Communication and Support:
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- Consider the level of communication and support offered. Will you have access to an account manager or SEO specialist who can address your questions and concerns?
9. Track Record and Reputation:
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- Research the provider’s reputation in the industry. Look for online reviews, testimonials, and feedback from previous clients to gauge their reliability and performance.
10. Contract Terms:
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- Carefully review the contract terms, including the duration of the agreement and any cancellation policies. Ensure you have flexibility if the service does not meet your expectations.
11. Scalability:
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- Consider whether the provider can scale their services as your business grows. A good SEO partner should be able to adapt to your evolving needs.
12. Return on Investment (ROI):
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- Assess how the SEO package aligns with your expected ROI. While it’s challenging to predict exact ROI, your SEO provider should help you set realistic expectations.
13. Legal Considerations:
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- Review any legal terms or confidentiality agreements in the contract. Ensure that your intellectual property and data are protected.
14. Ask Questions:
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- Don’t hesitate to ask the SEO provider any questions you may have before making a decision. Clarify any doubts or uncertainties.
Shopify SEO Best Practices We Follow
Implementing the best SEO practices for your Shopify store is crucial to improve your online visibility and attract organic traffic. Here are some Shopify SEO best practices to help you optimize your store effectively:
Keyword Research and Optimization
Conduct thorough keyword research to identify relevant and high-traffic keywords related to your products or services. Optimize meta titles, meta descriptions, product descriptions, headers, and content with these keywords.
Optimize Product Pages
Write unique, compelling, and keyword-rich product descriptions for each product. Include relevant keywords in the product title, meta description, URL, and alt tags for images.
Clean and Descriptive URLs
Use clean and descriptive URLs that include relevant keywords. Avoid using generic product IDs or numbers in your URLs.
Optimize Page Speed
Improve website loading speed for both desktop and mobile. Use optimized images, leverage browser caching, and minimize unnecessary scripts and code to enhance page load times.
Mobile Optimization
Ensure your Shopify store is mobile-friendly and provides an excellent user experience on various mobile devices. Google considers mobile-friendliness as a ranking factor.
Optimize Images
Compress and optimize images to improve page load speed. Use descriptive file names and alt text for images to enhance accessibility and SEO.
Create SEO-Friendly URLs
Create SEO-friendly URLs that are short, descriptive, and include relevant keywords. Avoid using special characters, symbols, or numbers.
Content Optimization
Create valuable, original, and engaging content that incorporates relevant keywords naturally. Utilize blog posts, category descriptions, and informational pages to enhance your store’s content.
Utilize Heading Tags
Use H1, H2, and H3 header tags to structure your content. Include keywords in these headers to improve SEO.
Customer Reviews and Ratings
Encourage customers to leave reviews and ratings for products. User-generated content like reviews can boost SEO by adding fresh and relevant content to product pages.
Internal Linking
Implement a strategic internal linking strategy to guide users to related products or pages within your store. This helps in improving navigation and SEO.
External Backlinks
Work on building high-quality backlinks from reputable websites relevant to your industry. Guest posting, influencer collaborations, and partnerships are effective ways to obtain backlinks.
Local SEO Optimization
Optimize your store for local search by including location-based keywords in your meta tags, content, and Google My Business listing if you have a physical store.
Security and HTTPS
Ensure your Shopify store has a secure HTTPS connection, as Google considers HTTPS as a ranking signal.
Monitor and Analyze Performance
Use tools like Google Analytics and Shopify’s built-in analytics to monitor your store’s performance. Track keyword rankings, traffic, and conversions, and make data-driven decisions to optimize your SEO strategy.
When To Use Shopify SEO Services?
For online stores, SEO is very important. Research says that maximum traffic that comes on any site would come from search engines.
It is desirable to use SEO in the following circumstances-
When there is a need to build an authority site.
When the value of your website needs to be increased.
How Much Does Shopify SEO Cost In 2023?
In general, Shopify SEO experts charge approximately around $75 to $150 per hour.
Most of the US agencies charge from $2.5k to $5k per month for SEO services.
The action system gives the idea about the plans and pricing of SEO based on the number of tasks performed each month.
What Are The Benefits Of Shopify SEO Services?
Shopify is a popular eCommerce platform. Most of the entrepreneurs wonder how to rank with search engines with the products available to them. To make things easy, Shopify SEO is made to use that is vital that should not be missed if you have an online store.
Improve Search Engine Ranking
Shopify is such a diverse platform that it can be used to sell tickets.
There are a lot of experience-based businesses starting from travel and adventure to wine tastings and some hands-on workshops.
Makes Shopify Website SEO Friendly
It is simple and easy to use when the content and its web page is used and accessible on mobile screens.
Most of the themes of Shopify are designed in such a way that it can work seamlessly on mobile and other such devices.
This will let you enable more visitors to your online store, which will thereby increase your sales.
What Our Clients Say About Our Services?
How To Hire A Shopify SEO Company In India?
After knowing about the importance of SEO services, you should research what type of SEO services are right for you. There is a list of ways by which you can determine which Shopify SEO company is the right choice for your business.
Branding Services
Branding is an important part of your Shopify website. If you want to earn new leads and keep them engaged with your business, you must showcase your brand across your site. Some design services guarantee that your website becomes visually appealing to your intended audience. They enable services like graphic design, web design, visual strategy, and typography. All the above-mentioned elements are important for creating a website design of high quality. A well-designed page reflects your brand and thereby leads to the generation of leads for your business. This should be kept in mind.
Optimize Complete Product Line For Maximum Return
One of the biggest challenges of e-commerce stores is their wide size. With thousands of products, it is really hard to optimize every product for its potential customers. But with e-commerce SEO you optimize the product line that connects well with the potential customers. If you have a product to sell, then there is a market to buy, and e-commerce SEO Bridge the gap between buyer and seller.
Page Speed Services
Another important part of SEO is page speed or site speed. The users are likely to stay longer on those sites that are quick and easy to load and navigate, and they can view their products more simply. While looking for hiring a Shopify SEO agency, go for the one that tends to offer high-quality services in maintaining site speed. This ensures that your site will keep running fast. A quick-loading site means your audience can access your information faster.
PPC Advertising
A great Shopify SEO company will also provide pay-per-click (PPC) advertising services to use with SEO. PPC and SEO go hand-in-hand. Many Shopify SEO companies use this paid advertising service, where the advertiser pays the publisher when the ad is clicked, to learn more about their audience and find relevant keywords for their websites.
A good Shopify SEO company will offer PPC services together with SEO services. PPC is great for helping you figure out the right keywords for your Shopify website.
Check Out Shopify SEO Pricing
The budget is considered an important part to be considered in your business. After deciding the budget, it becomes simple for you to understand the type of services where investment could be done and also tell about the most important services of the Shopify SEO company.
FAQs About Shopify SEO Services
What is SEO?
SEO stands for Search Engine Optimisation. It is a combination of on-page and off-page tasks that help to improve the ranking of a web page.
SEO services are done on a website so that people who use specific keywords to search online for the products and the services.
Is SEO a one-time thing?
The answer to this question is No. SEO is not a one-time process but is an ongoing process. You need to have updated SEO services to build traffic on your website and improve the ranking on search engines.
How long does it take for SEO to yield results?
The time in which SEO yields results depends mainly on how competitive your industry is. In general, once the SEO campaign has been concluded, one should expect the results within three to six months.
What is the difference between organic results and paid results?
When the search results are generated by matching the user’s search terms, and not because someone paid for them to appear on a search engine result page, are organic or natural results.
Whereas, when a website owner pays for their site to rank highest on the search engine result page for selected keywords, are paid results or advertisements.
Organic results are driven by Search Engine Optimisation whereas Paid results are driven by Search Engine Marketing.
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